The Betwixters: A Look Back at the Before and After Generation By Someone Who Should Be Looking Forward

Born between 1976 and 1985, Betwixters fall between Generation X and Millennials. Previously undefined, this before and after generation has helped usher in drastic social change that pushes us closer together while simultaneously pulling us apart. A Betwixter’s life is a paradox. At one end of the spectrum sits a world yet to be introduced to smartphones and the Internet while the social media driven online culture of today occupies the other. Betwixters have found themselves in the middle of a rapidly changing culture, forever bridging the gap between old school and new.

By day, Nicholas Ewertz is an advertising copywriter. By night, this Betwixter transforms into a tenacious couch potato with an impressive array of useless TV and movie knowledge. When not selling his soul to advertising, he can be found cheering on the Chicago Cubs while simultaneously attempting to get a life.