Beyond The Barcode : The Science Behind Consumer Spending

Language: English

Published by Green Mountain Publishing Aug 2025, 2025

9798218779443

  • Hardcover
  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Hardcover

Condition: New

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Item description from seller

Neuware - Every time you swipe your card, there's a little more going on than numbers on a receipt-it's psychology in action. Why do we splurge on the $6 latte instead of the $2 coffee Or walk out of a store with three bags when we only needed toothpaste Beyond the Barcode: The Science Behind Consumer Spending pulls back the curtain on the wild, quirky world of buying behavior. Justin Calabrese takes you on a fast-paced ride through the triggers that shape our choices-scarcity, nostalgia, urgency, storytelling-and shows how brands like Apple, Nike, and Starbucks don't just sell products, they sell you: identity, comfort, and the bragging rights of a good story. Packed with real examples and 'aha' moments, this isn't some dusty theory book-it's a fun, practical guide to understanding why emotions beat logic at the checkout line, and how businesses can turn casual browsers into lifelong fans. Because when it comes to shopping, there's always more happening than meets the eye-there's always more beyond the barcode.…

Seller Inventory # 9798218779443

Title
Beyond The Barcode : The Science Behind Consumer Spending
Author
Justin Calabrese
Publisher
Green Mountain Publishing Aug 2025
Publication year
2025
Condition
Neu
Binding
Buch
Language
English
ISBN 13
9798218779443
Item weight
680 grams
Dimensions
229x152x32 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 39.05US$ 50.21
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Das Unternehmen AHA-BUCH GmbH: Seit der Gründung von AHA-BUCH im Juli 2005 ist unser Hauptziel, zufriedenen Kunden so schnell und so preisgünstig wie möglich ihren Bücherwunsch zu erfüllen. Unsere Firma beschäftigt 16 Mitarbeiter, die nur ein Ziel kennen: den Kunden und seine Wünsche! Auf über 3700 m2 Fläche haben wir über 100.000 Bücher, Modernes Antiquariat und Spiele auf Lager.

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AHA-BUCH GmbH

Garlebsen 48
Einbeck, Germany 37574