Beyond Branding : How the New Values of Transparency and Integrity Are Changing the World of Brands

Ind, Nicholas

ISBN 10: 0749441151 / ISBN 13: 9780749441159

Published by Kogan Page, Limited, 2004

About this Item

Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Seller Inventory # GRP96476031

Bibliographic Details

• Title: Beyond Branding : How the New Values of Transparency and Integrity Are Changing the World of Brands
• Publisher: Kogan Page, Limited
• Publication Date: 2004
• Language: English
• ISBN 10: 0749441151
• ISBN 13: 9780749441159
• Binding: Hardcover
• Edition: unk.
• Condition: Good
• Weight: 1.164 pounds

About this title

Synopsis

""This is an inspiring book, a plea for the new approach -- one that does not just put the heart back into brand planning, but puts the brand back at the heart of the organization... It is fresh thinking, which may help you think differently about brands."" --- Marketing

About the Author

Nicholas Ind is a corporate branding and communication consultant. He is the author of a number of business books including: "Living the Brand", "The Corporate Image" and "Great Advertising Campaigns". He is a member of the advisory board of Corporate Reputation Review and on the editorial board of The Journal of Brand Management.