Title: Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands
Publisher: Kogan Page Business Books
Publication Date: 2004
Language: English
ISBN 10: 0749441151
ISBN 13: 9780749441159
Binding: Hardback
Condition: Very Good
Weight: 526 grams

About this title

Synopsis

""This is an inspiring book, a plea for the new approach -- one that does not just put the heart back into brand planning, but puts the brand back at the heart of the organization... It is fresh thinking, which may help you think differently about brands."" --- Marketing

About the Author

Nicholas Ind is a corporate branding and communication consultant. He is the author of a number of business books including: "Living the Brand", "The Corporate Image" and "Great Advertising Campaigns". He is a member of the advisory board of Corporate Reputation Review and on the editorial board of The Journal of Brand Management.

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