Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands

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ISBN 10: 0749441151 / ISBN 13: 9780749441159

Published by -, 2004

About this Item

Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.

Seller Inventory # 7719-9780749441159

Bibliographic Details

• Title: Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands
• Publisher: -
• Publication Date: 2004
• Language: English
• ISBN 10: 0749441151
• ISBN 13: 9780749441159
• Binding: Hardcover
• Condition: Very Good

About this title

Synopsis

""This is an inspiring book, a plea for the new approach -- one that does not just put the heart back into brand planning, but puts the brand back at the heart of the organization... It is fresh thinking, which may help you think differently about brands."" --- Marketing

About the Author

Nicholas Ind is a corporate branding and communication consultant. He is the author of a number of business books including: "Living the Brand", "The Corporate Image" and "Great Advertising Campaigns". He is a member of the advisory board of Corporate Reputation Review and on the editorial board of The Journal of Brand Management.