Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.

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Bibliographic Details

Title: Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands
Publisher: Kogan Page Business Books
Publication Date: 2004
Language: English
ISBN 10: 0749441151
ISBN 13: 9780749441159
Binding: Hardcover
Condition: Good

About this title

Synopsis

""This is an inspiring book, a plea for the new approach -- one that does not just put the heart back into brand planning, but puts the brand back at the heart of the organization... It is fresh thinking, which may help you think differently about brands."" --- Marketing

About the Author

Nicholas Ind is a corporate branding and communication consultant. He is the author of a number of business books including: "Living the Brand", "The Corporate Image" and "Great Advertising Campaigns". He is a member of the advisory board of Corporate Reputation Review and on the editorial board of The Journal of Brand Management.

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Store Description

Phatpocket Limited is a world class secondhand bookstore located in the Hertfordshire countryside in the United Kingdom. We specialize in textbooks across an enormous variety of subjects. We aim to provide a low cost source of high quality textbooks to the academic community. We also have a sizable collection of rare and collectible books. We are dedicated to providing our customers with the highest standard of customer service in the bookselling business.Phatpocket Limited is registered in England and Wales: No. 04924751.

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Phatpocket Limited
1A The Maltings, Railway Place, Hertford, SG13 7JT, United Kingdom

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Books are usually shipped within two working days. All of our books have a 14 or 30 day no hassle money back guarantee unless stated otherwise in the book's description. Item must be returned in the exact same condition that it was received. Through our work with The Rainbow Centre and other Charity Partners, we have already given hundreds of young people in Sri Lanka and Africa the vital chance to get an education.

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