Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Bibliographic Details

Title: Beyond Charity: How to Increase Profit through Innovative Strategic Partnership: Cause Marketing 2.0
Publisher: PF Publishing
Publication Date: 2013
Language: English
ISBN 10: 0991876822
ISBN 13: 9780991876822
Binding: Soft cover
Condition: Very Good
Weight: 2 pounds

About this title

Synopsis

Why is marketing such an overwhelming concept and why is it so difficult to find new marketing ideas? In these pages you will uncover a new way of leveraging cause to increase both profits and impact. Learn how to focus marketing efforts to develop solutions that truly increase profits. Overcome complacency and develop new campaigns and strategies to take your business to the next level. "Learn a new way to leverage cause, with greater integrity, ultimately leading to both: increased profits and greater impact." David Marshall received a BSc (Hons) degree in Construction Management from Nottingham Trent University in the UK. He has been a successful business man in both the UK and Canada, in construction, travel and the high-end audio sectors. Throughout his life, David has been involved in development work across Africa, Asia, Latin America and the Caribbean, and is currently the Executive Director of a NFP Organization in Canada, where he uses his "win-win"mindset to combine his entrepreneurial business skills with his passion to fight for the oppressed and vulnerable around the world. David believes corporate citizenship is something more than just the giving of philanthropic donations. He promotes a deeper engagement to develop "win-win"scenarios for both profit and non-profit organisations through combining Cause with Marketing

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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