Beyond Clicks to AI Algorithmic Engagement in Digital Platforms : (A Case Study of SMM Platforms): Social Media Marketing Case Studies

Language: English

Published by Eliva Press, 2026

9999347487 / 9789999347488

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Click-through rates and conversions no longer capture how social media marketing creates value. Drawing on in-depth case studies of three major social media platforms, this book introduces the Beyond-Click Value Creation Framework: four mechanisms through which AI technology turns social media marketing into intelligence-led value creation. From algorithmic credibility to social interest clusters and post-cookie measurement, it also reveals how platforms profit beyond the click, and what that means for marketers, platform managers, and policymakers shaping the future of social media marketing.

Seller Inventory # 9789999347488

Title
Beyond Clicks to AI Algorithmic Engagement in Digital Platforms : (A Case Study of SMM Platforms): Social Media Marketing Case Studies
Author
Ololade A. Shonubi
Publisher
Eliva Press
Publication year
2026
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
9999347487
ISBN 13
9789999347488
Item weight
78 grams
Dimensions
229x152x3 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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