Editor(s): Ekstrom, Karin M.; Glans, Kay. Series: Routledge Interpretive Marketing Research. Num Pages: 274 pages, 5 black & white tables, 15 black & white halftones. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152. Weight in Grams: 385. . 2013. 1st Edition. paperback. . . . . Books ship from the US and Ireland.

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Bibliographic Details

Title: Beyond the Consumption Bubble (Routledge Interpretive Marketing Research)
Publisher: Routledge
Publication Date: 2013
Language: English
ISBN 10: 0415653657
ISBN 13: 9780415653657
Binding: Soft cover
Condition: New

About this title

Synopsis

Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the question of whether we must continuously increase our consumption to avoid a recession and whether this is ecologically sustainable. In the field of consumption research there is need for analytical rigor based on theory and empirical evidence as well as discussions that will inspire readers to ask important questions regarding future development. The contributors to this innovative volume are scholars and experts in the field of consumption representing a variety of disciplines such as anthropology, economics, history, marketing, political science, and sociology. This book not only provides readers with a nuanced picture of consumption, but intends to enrich and sharpen the general debate about society today.

About the Author

Karin M. Ekstr�m is Professor in Marketing at the University of Bor�s, Sweden.

Kay Glans

is Editorial Coordinator of Glasshouse Forum.

"About this title" may belong to another edition of this title.

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