The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.

About the Author

BRADLEY GOOGINS is executive director of the Center for Corporate Citizenship at Boston College, USA.

PHILIP MERVIS is a research fellow Center for Corporate Citizenship at Boston College, USA.

STEVEN ROCHLIN is director of research and policy development, Center for Corporate Citizenship at Boston College, USA.

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