Beyond the LOGO
Language: English
Published by Beyond Creative Thinking 17/04/2013, 2013
- Softcover
- Used
Seller: Bahamut Media, Reading, United KingdomBahamut Media
AbeBooks seller since August 15, 2012
Condition: Used - Very good
US$ 11.85
Quantity: 1 available
Add to basketItem description from seller
Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Seller Inventory # 6545-9780957521407
- Title
- Beyond the LOGO
- Author
- Emma Jane Carter
- Publisher
- Beyond Creative Thinking 17/04/2013
- Publication year
- 2013
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0957521405
- ISBN 13
- 9780957521407
A brand doesn't start and stop with a logo. A brand encapsulates the entire personality of an organisation and communicates it to the outside world: your promise, visual identity, tone of voice, ethics and standards.
In so many ways, the brand IS the business.
In BEYOND THE LOGO, Emma shares the principles and techniques that she so successfully puts into practice for clients such as Jack Wills, Platinum Property Partners, Ted Baker and IconicShift, across multiple sectors, including retail, finance, technology, property and franchising.
Far from being an academic text book, BEYOND THE LOGO is a practical plan of action for business owners and managers. Whether you're refreshing an existing identity or creating a completely new brand from scratch, this book guides you expertly through designing, deploying and promoting a brand that will take your business to new heights.
"Synopsis" may belong to another edition of this title.
About the Author
She has worked across multiple sectors, including retail, finance, technology, property and franchising and believes in creating The Total Brand Experience.
"About the title" may belong to another edition of this title.
Bahamut Media
Reading, United Kingdom
AbeBooks seller since August 15, 2012
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WRAP Ltd
Unit 4, 119 Loverock Rd
Reading, United Kingdom RG30 1DZ
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