Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients (MARKETING/SALES/ADV and PROMO)

Cates, Bill

ISBN 10: 0071791663 / ISBN 13: 9780071791663

Published by McGraw-Hill Education, 2013

About this Item

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Bibliographic Details

• Title: Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients (MARKETING/SALES/ADV and PROMO)
• Publisher: McGraw-Hill Education
• Publication Date: 2013
• Language: English
• ISBN 10: 0071791663
• ISBN 13: 9780071791663
• Binding: Paperback
• Condition: Used; Very Good

About this title

Synopsis

More Introductions! More Appointments! More Clients!

You face four hurdles to gaining new clients: finding enough of the right prospects, getting their attention, making the sale, and multiplying your clients through referrals.

While referrals are important, they're not the endgame. Beyond Referrals helps you turn referrals into introductions, appointments, and sales--showing you how to turn referrals into introductions to the prospects who are eager to hear from you. Then, you'll learn proven ways to convert a high percentage of prospects into high-value clients.

"Bill's referral system is being used throughout our company because the results are undeniable. He has truly revolutionized the way our advisors are acquiring new clients through referrals. This book will turbocharge your client acquisition!" -- JOE JORDAN, Senior Vice President, MetLife

"Beyond Referrals is a gold mine of value-based, profit-creating information. Utilizing Bill's Perpetual Revenue System, we learn that obtaining the referral is only the first step in an ongoing and very profitable cycle." -- BOB BURG, coauthor of The Go-Giver and author of Endless Referrals

"Beyond Referrals explains how to avoid leaving money on the table from what I call the 'secondsale.' You can read this book and double your business, or you can merely work twice as hard. That's not much of a choice." -- ALAN WEISS, PhD, author of Million Dollar Consulting and Million Dollar Referrals

This is the ultimate blueprint for converting referrals into clients." -- Ivan Misner, PhD, New York Times bestselling author and founder of BNI

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide