Beyond Strategic Planning : Developing and Implementing Winning Strategies for Engineers, Architects and Construction Companies

In the engineering, architecture and construction industries, change is happening at an accellerating rate. Technology is transforming the way firms do business. Clients and competitors are putting new demands on firms to operate and perform in new and creative ways. This book is a comprehensive look at the strategic planning process as a key tool in helping firms address and come to terms with important issues that affect their business. It's all about managing change. It helps firms allocate their scarce human and financial resources on the opportunities that offer the greatest chance for long-term success.

Clare G. Ross, CMC

Clare Ross is one of the top management consultants in the country serving the A/E/C professions. His experience comes from being there. As a former principal, chief operating officer, and marketing director with three ENR Top 500 design and construction firms, he has hands-on experience developing and implementing strategies that work. He understands the unique problems of firms of all sizes. He has helped hundreds of them dramatically improve their operating results.

Clare's expertise covers the range of full scale active strategic marketing plans that:

1. have built-in accountability designed to get results;
2. focus on market positioning to take advantage of unique strengths and;
3. ensure effective implementation - getting the job done.