Why "Beyond Strategy"?

Many people find strategy intimidating, complex, or abstract, but it doesn't have to be.

This book presents a new way of thinking about strategy that is uniquely based upon the Purpose-Driven Growth Model (PDG), in which your organization's purpose and profitability is key to guiding its growth.

• It explores strategy concisely and thoughtfully, examining what the concept encompasses and how strategies can be constructed in a fast-changing and uncertain world.
• It illustrates the differences between strategies that flourish and strategies that languish, and delves into the reasons driving each outcome.
• It offers comprehensive thinking, and tools which view strategy holistically, emphasizing how to lead organizations towards sustainable growth and exceptional performance.

The PDG Model sketches out a practical hybrid of strategy and leadership, that must be unified to fulfill organizational purpose, create growth, and deliver profits. Leadership without strategy is futile, and strategy without leadership is doomed. The two must synchronize to produce effective results.

If you want to learn more about strategy and how it really (really) works, read this book. It is based on 30 years of immersion in the field of strategy, and also on scholarly work with great minds at Harvard and Princeton universities.