Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video
Kevin H. Nalty; David Meerman Scott [Foreword]
Language: English
Published by Wiley, 2010
- Hardcover
- New
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.BennettBooksLtd
AbeBooks seller since April 17, 2008
Condition: New
US$ 80.03
Quantity: 1 available
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Seller Inventory # Q-0470598883
- Title
- Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video
- Author
- Kevin H. Nalty; David Meerman Scott [Foreword]
- Publisher
- Wiley
- Publication year
- 2010
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0470598883
- ISBN 13
- 9780470598887
- Item weight
- 18 ounces
- Dimensions
- 9x6x1
Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.
- Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians
- Foreword by veteran vlogger David Meerman Scott
- First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting
- Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making
Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.
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BennettBooksLtd
Los Angeles, CA, U.S.A.
AbeBooks seller since April 17, 2008
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BennettBooksLtd
CA, U.S.A.
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