Beyond "E" 12 Ways Technology is Transforming Sales & Marketing
Language: English
Published by McGraw-Hill, 2001
- Hardcover
- Used
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Nice copy. No highlighting, writing or other marks detected on pages. Minor wear and blemishes only.; 6.2 X 1.18 X 9.1 inches; 300 pages.
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- Title
- Beyond "E" 12 Ways Technology is Transforming Sales & Marketing
- Author
- Diorio, Stephen
- Publisher
- McGraw-Hill
- Publication year
- 2001
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0071376496
- ISBN 13
- 9780071376495
Drawing on case studies from leading marketers such as IBM, Eastman Chemical, eBay, CitiGroup, GM, Dell and many others, author Stephen Diorio explains how sales and marketing leaders can:
* Identify where technology can help them grow their businesses faster and get more mileage out of their sales and marketing dollars;
* Develop an action plan to take action today and create competitive advantage tomorrow;
* Anticipate the dramatic changes technology will bring to traditional marketing operations, marketing channels and customers in the coming decade.
The winning strategies in Beyond "e" are based on original best practices research and interviews with thousands of customers and sales and leading marketers, and technology trend analysis from the META Group—the leading IT advisory firm.
"Synopsis" may belong to another edition of this title.
About the Author
Stephen Diorio is founder and president of IMT Strategies, a leading sales and marketing strategy firm. A former marketing executive with Citicorp and GE, Diorio is a popular speaker and established authority on sales and marketing strategy.
"About the title" may belong to another edition of this title.
Skoob-ebooks
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