Beyond World Class: Building Character, Relationships, and Profits

Leading with people values is at the heart of companies that have moved "beyond world class." More than earning profits, cutting costs, or even making high-quality products, relationship building is a key component of extraordinary companies' long-term success.

When relationships matter most, companies rise to a whole new level-beyond world class-according to author and expert Alan M. Ross. Beyond-world-class leaders recognize the importance of integrity in dealing with people as the true bedrock of a company's success. Attaching value to relationships with employees, customers, and suppliers enables companies to achieve the excellence and innovation that spell success.

In Beyond World Class, leaders learn the process of "auditing" for people values, including how to: *Envision the future to create solutions for problems that are not yet visible. *Redirect staff accountability to encourage the company to reach its fullest potential on behalf of the customer. *Implement six human-values principles that will transform any organization.

Practical how-to combined with best practices case studies illuminate for CEOs, executives, and senior managers the strategies that drive organizational excellence. Beyond World Class proves the benefits of incorporating employees, customers, and suppliers into a culture of character.

Alan Ross -- With more than three decades of experience, Alan M. Ross brings his lifelong passion for excellence in business through effective leadership to a broad audience. Proving that his concepts work, Ross has consulted with more than 100 organizations since 1993, dramatically changing these workplaces and creating life-changing, positive results for their leaders. In 1998, he founded Corporate Development Institute, serving such clients as R.S. Means Company, Airtouch Cellular, U.S. Geological Survey, J. Smith Lanier Company, and Cox Transportation. He served as CEO/President of FCCI, an association of and for CEOs and business owners, and has set up the Master's Institute, a program to develop vision and strategies for more than 300 member companies. Cecil Murphey -- Professional writer, award-winning author, and educator Cecil Murphey has published Gifted Hands and Think Big with HarperCollins. He also has authored or coauthored more than 75 books, including inspirational, how-to, motivational, and ghostwritten celebrity autobiographies.