The Bezos Letters: 14 Principles to Grow Your Business Like Amazon (Paperback or Softback)

The Bezos Letters lays out the fourteen growth principles that Amazon uses every day by examining Jeff Bezos’ personal letters to shareholders.

Jeff Bezos created Amazon, the fastest company to reach $100 billion in sales ever, making him the richest man in the world. Business owners marvel at Amazon’s success, but don’t realize they have the answers right at their fingertips as Bezos reveals his hidden roadmap in his annual letters to shareholders. For the first time, business analyst Steve Anderson unlocks the key lessons, mindset, principles, and steps Bezos used, and continues to use, to make Amazon the massive success it is today. Steve shows business owners, leaders, and CEOs how to apply those same practices and watch their business become more efficient, productive, and successful―fast!

Steve Anderson has spent his 35+ year career helping the insurance industry understand, integrate, and leverage current and emerging technologies. From business management systems to social media, Steve analyzes what’s happening now and explains its implications for the future. He was invited to be one of the original 150 “thought leaders/influencers” on LinkedIn and has over 300,000 followers. Steve currently resides in Franklin, Tennessee.

Karen Anderson, M.S. is an author, publisher, and direct response marketer whose fingerprints are all over New York Times, USA Today, and other bestselling books. For the past 30+ years, she’s helped entrepreneurs and businesses clarify and communicate their messages, grow their businesses, and increase their reach using the power of a book. She grew up as an “insurance brat” and spent weekends with her dad looking behind buildings and parking lots checking for potential risks.