Synopsis
This timely guide by Randy W. Kirk is a concise, detailed, easy-to-read--and implement--manual on how to survive--and prosper--in an economic downturn...or at any other time. Helpful information for any season or economic environment. Included in the book are pro-active suggestions for increasing sales, profits and wealth with easy to follow traffic building techniques, merchandising tips, promotion plans and improved financial planning. Companion manual to "Principles of Bicycle Retailing II" and "Principles of Bicycle Retailing III."
About the Author
Randy Kirk, author of "Principles of Bicycle Retailing," "Bicycle Retailers Guide to Getting Rich in the Recession," and "When Friday Isn't Payday," has enjoyed success at all levels of the bicycle business, ranging from retailing to manufacturing and distributing. In various capacities, Kirk has accumulated a broad background in sales, marketing, promotion, management, and finance. He also conducts frequent industry seminars and motivation sessions, and holds degrees in law and psychology from UCLA. He is currently president of AC International, a bicycle product supplier.
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