Title: The Big Book of Content Marketing: Use Strategies and SEO Tactics to Build Return-Oriented KPIs for Your Brand's Content
Publisher: andreas com
Publication Date: 2013
Language: English
ISBN 10: 0989360008
ISBN 13: 9780989360005
Binding: Soft cover
Condition: Very Good

About this title

Synopsis

80% of your online advertising doesn’t reach your audience. People delete cookies and block ads. How can you reach your audience?

There’s a new way. Your audience wants useful information. If it’s useful, they will share it. Use Content Marketing to give your audience what it wants. Based on real-world experience with Fortune 500s and Silicon Valley startups, this book covers:

How Content Marketing fits into your marketing
How to build your Content Marketing strategy
Use Influencer Marketing to distribute your content
Use SEO and PPC with your Content Marketing
Metrics, tracking, and business goals for Content Marketing

About the Author

Andreas is the manager of Global SEO at Cisco. He has worked at SGI, SUN, Brio, and Acxiom in Silicon Valley. He co-founded two digital marketing agencies. The second agency got investor funding, grew to 175 employees, and was sold in 2012. Andreas is on the advisory board of six Silicon Valley startups. This is his ninth book. His books were published by McGraw-Hill in the USA and Tsinghua University in Beijing (Tsinghua is the MIT of China). Andreas has been an SEO consultant for Stanford and manages PPC for MIT. He earned his post-graduate degree at the Universit�t Heidelberg and speaks four languages fluently.

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