This book is mainly for marketers who want to drive business growth using big data. Many people talk about big data analysis and many want to get strategic insight from data analysis, but it's not easy and not many best practices are introduced. In this situation, I dare say that I am the one who has been building a career in marketing analytics and want to share my experience.

About the Author

Jieun KangMarketing ScientistJieun Kang is a CRM expert and a marketing scientist who conducts marketing based on data analysis. She majored in atmospheric sciences in university and started to work as a dispatcher for Asiana Airlines. One day she told her friend to fly Asiana Airlines more frequently, but he refused, since he had more mileage with other airlines. This was a pivotal moment for her and began her passion for marketing. Then she studied marketing in graduate school and started career as a CRM specialist at LG Electronics. She has been building career in Samsung, Hyundai and so on.She creates marketing programs and analyzes data of various industries, such as retail, finance, and manufacturing. She provides special lectures regarding marketing analytics and career counselling in universities. She is the author of the book "To You Who Think of Changing Jobs".

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