Bringing a practitioner’s view to big data analytics, this work examines the drivers behind big data, postulates a set of use cases, identifies sets of solution components, and recommends various implementation approaches. This work also addresses and thoroughly answers key questions on this emerging topic, including What is big data and how is it being used? How can strategic plans for big data analytics be generated? and How does big data change analytics architecture? The author, who has more than 20 years of experience in information management architecture and delivery, has drawn the material from a large breadth of workshops and interviews with business and information technology leaders, providing readers with the latest in evolutionary, revolutionary, and hybrid methodologies of moving forward to the brave new world of big data.

About the Author

Dr. Arvind Sathi is a Cognitive Scientist with IBM�'s CognitiveSolutions team. Dr. Sathi received his Ph.D. in Artificial Intelligencefrom Carnegie Mellon University and worked under Nobel Prize winner Dr.Herbert A. Simon. Dr. Sathi is a seasoned professional with more than 20 years of leadership in Information Management architecture anddelivery. He works with IBM clients worldwide to envision and architectcognitive solutions. Prior to joining IBM, Dr. Sathi was the pioneer in developing cognitive solutions at Carnegie Group. At KPMG, he led thedevelopment of Enterprise Integration, MDM, and Operations SupportSystems/Business Support Systems (OSS/BSS) solutions for thecommunications market and also developed cross-industry analyticssolutions, which were implemented in communications services, financialservices, and public services. At IBM, Dr. Sathi has led severalanalytics programs including MDM, data security, advanced analytics, big data and related areas and has provided architecture oversight to IBM's strategic accounts. He has also delivered a number of workshops andpresentations at industry conferences on technical subjects includingIM, Big Data & Advanced Analytics, and he holds two patents in data masking. He has published three books on analytics - CustomerExperience Analytics, Big Data Analytics , and Engaging Customers UsingBig Data and releasing his fourth book titled "Cognitive (Internet of)Things" in October 2016 . He has also been a contributing author in anumber of Data Governance books written by Sunil Soares, and haspublished a article series on Advanced Analytics for IBM DeveloperWorks.

Arvind Sathi is a member of IBM's Academy of Technology.

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