Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Bibliographic Details

Title: Big Data para Directivos
Publisher: Ediciones Urano S. A.
Publication Date: 2015
Language: Spanish
ISBN 10: 849292117X
ISBN 13: 9788492921171
Binding: Soft cover
Condition: Good
Weight: 0.43 pounds

About this title

Synopsis

. Dos autores de gran prestigio dentro de su sector . Uno de los temas que est�n dando mucho que hablar y sobre lo que hay poco escrito El Big Data, el nuevo vocablo de moda y el t�rmino que aparece en todas las quinielas referidas a las �ltimas tendencias tecnol�gicas, se basa, en realidad, en una pr�ctica habitual en el �mbito empresarial. De hecho, casi todas las grandes empresas ya hace tiempo que toman sus decisiones en base al an�lisis de datos. Sin embargo, hoy, el hecho digital est� revolucionando y redimensionando este concepto. Big Data no s�lo hace referencia a la gesti�n de datos internos (CRM, facturaci�n, ventas.) sino tambi�n a la informaci�n procedente de nuevos flujos de datos como los emitidos desde nuestros m�viles, aquellos registrados a partir de la conexi�n de los objetos a Internet o los generados en las redes sociales. �Qu� pasar�a si el sector hotelero supiera el tiempo medio de estancia y los lugares m�s visitados por los turistas en funci�n de su nacionalidad? Estos datos existen, las compa��as de telefon�a cuentan con ellos gracias a la informaci�n obtenida v�a la activaci�n del roaming, y ofrecen muchas y nuevas posibilidades de negocio.

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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Better World Books Marketplace, Inc.
55740 Currant Road, Mishawaka, IN, 46545, U.S.A.

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