Big Data: Exploratory Study of Risks and Opportunities

Sabrina Colongo

ISBN 10: 6202280077 / ISBN 13: 9786202280075

Published by Éditions Universitaires Européennes, 2018

About this Item

nach der Bestellung gedruckt Neuware - Printed after ordering - Over the past decades, the quantity of data has increased exponentially and currently represents both a risk and an opportunity for companies. On the one hand, the growing amount of information about customers has enabled firms to lead personalised marketing actions. On the other hand, storing safely data about customers is a new and dangerous issue. Indeed, several important leaks have already occurred. These latter have seriously damaged the public image of the concerned companies. This thesis will therefore analyse this duality between risks and opportunities in relation with the development of Big Data. This paper will also explore the ethical aspect of Big Data, a concern that has arisen more recently. More and more users of digital devices care about the personal information that companies might use to inflate their profit. In parallel to theses ethical concerns, new possibilities keep blossoming and Big Data seems to have a bright future ahead of it.

Seller Inventory # 9786202280075

Bibliographic Details

• Title: Big Data: Exploratory Study of Risks and Opportunities
• Publisher: Éditions Universitaires Européennes
• Publication Date: 2018
• Language: English
• ISBN 10: 6202280077
• ISBN 13: 9786202280075
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 4D millimeters 220 millimeters width by 150 millimeters height by 4 millimeters depth
• Weight: 96 grams

About this title

Synopsis

Over the past decades, the quantity of data has increased exponentially and currently represents both a risk and an opportunity for companies. On the one hand, the growing amount of information about customers has enabled firms to lead personalised marketing actions. On the other hand, storing safely data about customers is a new and dangerous issue. Indeed, several important leaks have already occurred. These latter have seriously damaged the public image of the concerned companies. This thesis will therefore analyse this duality between risks and opportunities in relation with the development of Big Data. This paper will also explore the ethical aspect of Big Data, a concern that has arisen more recently. More and more users of digital devices care about the personal information that companies might use to inflate their profit. In parallel to theses ethical concerns, new possibilities keep blossoming and Big Data seems to have a bright future ahead of it.

About the Author

Born in 1994, Sabrina grew up in Eastern France. Between 2012 and 2015, she pursued a bachelor's degree in Business Administration at the University of Geneva. She then moved to Lausanne in 2015 and obtained a master in Accounting, Controlling and Finance in 2017. She decided to dedicate her master's thesis to the study of Big Data.