Big Data: Exploratory Study of Risks and Opportunities

Language: English

Published by Éditions Universitaires Européennes, 2018

6202280077 / 9786202280075

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Over the past decades, the quantity of data has increased exponentially and currently represents both a risk and an opportunity for companies. On the one hand, the growing amount of information about customers has enabled firms to lead personalised marketing actions. On the other hand, storing safely data about customers is a new and dangerous issue. Indeed, several important leaks have already occurred. These latter have seriously damaged the public image of the concerned companies. This thesis will therefore analyse this duality between risks and opportunities in relation with the development of Big Data. This paper will also explore the ethical aspect of Big Data, a concern that has arisen more recently. More and more users of digital devices care about the personal information that companies might use to inflate their profit. In parallel to theses ethical concerns, new possibilities keep blossoming and Big Data seems to have a bright future ahead of it.

Seller Inventory # 9786202280075

Title
Big Data: Exploratory Study of Risks and Opportunities
Author
Sabrina Colongo
Publisher
Éditions Universitaires Européennes
Publication year
2018
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
6202280077
ISBN 13
9786202280075
Item weight
96 grams
Dimensions
220x150x4 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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Einbeck, Germany 37574