Big Data Impacts on Human Resource Management. Using Multinational Enterprises as Example

Language: English

Published by GRIN Verlag, 2014

3656842124 / 9783656842125

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - Master's Thesis from the year 2014 in the subject Business economics - Personnel and Organisation, grade: C, The ESC Rennes School of Business, language: English, abstract: The study of this research investigated the effect of social media on the intention of job pursuit. The participants of this survey (N=317) were voluntarily recruited from the college students, graduates and job seekers in Taiwan, and the electronic questionnaires were distributed via the Internet in the present study. The elements of the mediation in this research design combined corporate reputation (CR) with two factors of employer knowledge, employer familiarity (EF) and employer reputation (ER), to estimate the indirect effect between social media and intention of job pursuit. The evidences confirmed that positive message in social media positively influence (a) corporate reputation, (b) employer familiarity and (c) employer reputation; in turn, which will relate to increase the intention of job pursuit; moreover; (d) the relation between social media and intention of job pursuit was affirmed in the research of this study, and both of the proposition in this study were validated by using the method of simple regression and path analysis.

Seller Inventory # 9783656842125

Title
Big Data Impacts on Human Resource Management. Using Multinational Enterprises as Example
Author
Yi-Chuan Chen
Publisher
GRIN Verlag
Publication year
2014
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3656842124
ISBN 13
9783656842125
Item weight
135 grams
Dimensions
210x148x7 mm

AHA-BUCH GmbH

Einbeck, Germany

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