Big Data For Small Business For Dummies (Paperback)

Bernard Marr

ISBN 10: 1119027039 / ISBN 13: 9781119027034

Published by John Wiley & Sons Inc, New York, 2016

About this Item

Paperback. Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually isand how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions. Shows you how to use big data to make sense of user activity on social networks and customer transactionsDemonstrates how to capture, store, search, share, analyse and visualise analyticsHelps you turn your data into actionable insightsExplains how to use big data to your advantage in order to transform your small business If you're a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights. Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is and how you can analyse and use it to improve your business. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9781119027034

Bibliographic Details

• Title: Big Data For Small Business For Dummies (Paperback)
• Publisher: John Wiley & Sons Inc, New York
• Publication Date: 2016
• Language: English
• ISBN 10: 1119027039
• ISBN 13: 9781119027034
• Binding: Paperback
• Condition: new

About this title

Synopsis

Capitalise on big data to add value to your small business

Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is―and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business.

Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions.

• Shows you how to use big data to make sense of user activity on social networks and customer transactions
• Demonstrates how to capture, store, search, share, analyse and visualise analytics
• Helps you turn your data into actionable insights
• Explains how to use big data to your advantage in order to transform your small business

If you're a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights.

About the Author

Bernard Marr helps companies to better manage, measure, report and analyse performance. His leading-edge work with major companies, organisations and governments across the globe makes him an acclaimed and award-winning keynote speaker, researcher, consultant and teacher.