Is it worth doing a podcast if nobody listens?You started your podcast because you want to:
Spread an important message
Share your passion
Make money
But your podcast hasn’t quite taken off like you thought it would.
What happened?
This book is for podcasters who can’t quite figure out what they’re doing wrong (and are ready to
do things right).
You’ll learn:
Why your “natural personality” may be repelling to people and how to make it attract listeners to your podcast like a magnet (See p198)
What to do when a company tries to “lowball” you on advertising fees (do nothing, except send them the email on p424)
It’s easy to screw up an interview. To be sure you don’t run into any problems, use my “guest contract” on p311.
A six-word “trick” (learned from a 20-year radio veteran) that will instantly make you a better host (it’s on p210)
9 reasons to kill an interview before it happens – ignore these “red flags” and you’ll be sorry (p299)
What Victoria’s Secret models know about podcasting (even though you never hear them talk) – this lesson starts on p208!
Nervous on the mic? You have lots of company – 75% of podcasters to be exact. I give you a 5-step way to cure your “stage fright” on p229.
If you’re scared of getting bad reviews, don’t worry – I have three simple ways to handle critics on p236 (two of which can turn critics into fans)
Why copying top podcasters may be killing your podcast (I share the story on p116) and how to develop a podcasting style that works for you (and will attract more listeners)
My 3-step “episode teaser” formula – it’s boring, but it works (get it on p110)
Thinking of doing a “daily” podcast? You must read p103 before you start.
Want to impress a guest? See the chapter starting on p321 for my 3-step followup “ritual” that will make being on your podcast unforgettable (and encourage guests to promote your episodes)
And that’s just the start …
This book contains my complete system on how to attract listeners, deliver your message effectively, and build a big podcast.
You can't build a big podcast on "hope."
But you can build a big podcast. And if you’re ready to do just that, read this book.
The "official" bio is something like, "David Hooper is a media marketing expert based in Nashville, TN. He specializes in helping individuals and companies build audiences via broadcasting and podcasting."
That's boring. Far more interesting is this:
Why Me - A Unique Perspective That Gets Results
Marketing is my passion and I'm hands on. Since 1995, I've been heavily involved in all aspects of media marketing and creation, doing everything from booking talent for major motion pictures, to music supervision and licensing for both film and television, to nationwide product launches and advertising campaigns.
This unique combination of media creation and marketing is why people love working with me. Because I've been on the frontlines as both a creator and marketer, I'm able to see media from both sides -- as a marketing tool and also as art.
You've heard my work on broadcast radio, seen it in big screen movie theaters, and watched it on both cable and network television. I've worked in the live event space, personally producing and marketing over 800 live events, from music, to comedy, to seminars.
I get results for the people I work for. And I can do the same for you.
Not a big corporation? Me either. I'm an in-the-trenches guy with my own independent podcast, just like you. I play with my own money and live or die based on my own marketing decisions.
I know where you are and I can help you. When you and I work together, you'll get more attention, attract the right audience, and make money with your ideas!
