Big Shots: Nothing but Net: Business the Cisco Way

Make Your Passion Your Business. Preach It Always Everywhere
Win the World with E-commerce
Use the Net to Revolutionize Internal Operations
But People Before Products, Profits, and Everything Else
Listen Constantly to Customers
Serve Your Core Customers from Start to End-to-End
Look to Lead in Every Line of Business
Buy Right to Grow like Gangbusters
If You Don't Buy 'Em, Join 'Em
Resist Complacency that can Accompany Success
"An expert writer expertly unravels an expert company. Stauffer's Nothing But Net provides powerful insights and practical wisdom for achieving greatness in today's wild marketplace."
CHIP R. BELL Co-Author, Beep Beep! Competing in the Age of the Road Runner
"If you want to succeed in business today, there are a handful of companies you need to emulate. Dell, Intel, Oracle and most important of all, Cisco. David Stauffer tells the Cisco story in a memorable way."
AL RIES , Author of Focus and The 22 Immutable Laws of Branding

David Stauffer is a business writer who heads the corporate writing firm Stauffer Bury Inc. His dozens of articles on business and personal management have appeared in Harvard Management Update, Across the Board, The Wall Street Journal, and other business periodicals. As a contractor to corporations and business associations, Dave has written several hundred annual reports, investment prospectuses, industry profiles, management information newsletters, and other material. He teaches business writing as an adjunct professor at Rocky Mountain College. He lives with wife and business partner Susan Bury in Red Lodge, Montana, where he serves on the city planning board and indulges his life-long interest in the U.S. Mountain West. Dave grew up on a small farm in West Virginia and graduated magna cum laude from the University of Notre Dame. Send e-mail to sbi@wtp.net.