The Big Switch: Rewiring the World, from Edison to Google

Nicholas Carr

ISBN 10: 0393333949 / ISBN 13: 9780393333947

Published by W. W. Norton & Company, 2009

About this Item

[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: Reprint ] Publisher: W.W. Norton & Co. Pub Date: 1/19/2009 Binding: Paperback Pages: 304 Reprint edition.

Seller Inventory # 3751086

Bibliographic Details

• Title: The Big Switch: Rewiring the World, from Edison to Google
• Publisher: W. W. Norton & Company
• Publication Date: 2009
• Language: English
• ISBN 10: 0393333949
• ISBN 13: 9780393333947
• Binding: Soft cover
• Condition: Good

About this title

Synopsis

"Future Shock for the Web-apps era.... Compulsively readable―for nontechies, too."―Fast Company

Building on the success of his industry-shaking Does IT Matter? Nicholas Carr returns with The Big Switch, a sweeping look at how a new computer revolution is reshaping business, society, and culture. Just as companies stopped generating their own power and plugged into the newly built electric grid some hundred years ago, today it's computing that's turning into a utility. The effects of this transition will ultimately change society as profoundly as cheap electricity did. The Big Switch provides a panoramic view of the new world being conjured from the circuits of the "World Wide Computer." New for the paperback edition, the book now includes an A–Z guide to the companies leading this transformation.

About the Author

Nicholas Carr is the author of The Shallows, a Pulitzer Prize finalist, and The Glass Cage, among other books. Former executive editor of the Harvard Business Review, he has written for The Atlantic, the New York Times, and Wired. He lives in Boulder, Colorado.