Would You Like To Go Big?: How to increase initial customer value, without sacrificing life time value

Chapman, Ryan J

ISBN 10: 1478141719 / ISBN 13: 9781478141716

Published by CreateSpace Independent Publishi, 2012

About this Item

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Bibliographic Details

• Title: Would You Like To Go Big?: How to increase initial customer value, without sacrificing life time value
• Publisher: CreateSpace Independent Publishi
• Publication Date: 2012
• Language: English
• ISBN 10: 1478141719
• ISBN 13: 9781478141716
• Binding: paperback
• Condition: Very Good

About this title

Synopsis

ONLY $5 for a limited time... "The shortest path to increased profits and growth in any business lies in the business' ability to increase initial customer value." -Ryan J Chapman Quit struggling to compete with your competition. Quit accepting that business has to be a struggle. In this book Ryan will teach you how to take a very simple concept and make some radical changes in your business that will multiply profits, allow you to trounce your competition, and build a business that will be the envy of friends, enemies and even your pesky relatives. Most failed businesses are not the result of a bad idea, but a poorly executed idea. The number one mistake is not generating enough revenue to sustain the business through the founder's learning phase. No one creates a business that is a smashing success from the beginning. Every successful business that has made it beyond the 5 year mark did it because the business was able to generate sufficient revenue to out last the improvement process. The business was able to grow quick enough that expenses and errors didn't eat it alive. There are literally thousands of ways to create the revenue and growth momentum that can build a business that lasts, but the shortest path is learning how to increase initial customer value without sacrificing life time value. This book really only covers the essential 80% of the topic that will start giving you the results that will allow you to learn the remaining 20%. It's focused on key concepts without extra anecdotes to thicken it. For bonus videos from the author check out http://wouldyouliketogobig.com

About the Author

Ryan J Chapman is a Southern California native, happy husband, and father of six intelligent, beautiful children. Ryan started working at a young age for his father's construction business, as a paperboy and a handful of small businesses he started as a teenager. But it wasn't until after returning from a 2 year service mission in Rio De Janeiro, Brazil that his 'business' education began. In 2006 Ryan made what he considers his most important discovery when he was introduced to the world of direct response marketing. "Most every business I started, that failed, had one thing in common...I couldn't attract enough customers fast enough." With marketing under his belt he began to combine all that he had learned previously to create explosive growth companies. In late 2007, with his brother, Trent, Ryan co-founded a company that would go from 0 to 1.3 Million in sales in it's first year alone. Much of what Ryan writes about today comes from his experiences applying direct response marketing and advanced business concepts to his own businesses as well as from the experience of his clients whom he coaches on how to replicate the success he's had. Ryan's office can be reached at (760) 452-8555.