Billion-Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years

Carroll, Paul B.; Mui, Chunka

ISBN 10: 1591842190 / ISBN 13: 9781591842194

Published by Portfolio Hardcover, 2008

About this Item

Seller Inventory # 1591842190-3-18270106

Bibliographic Details

• Title: Billion-Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years
• Publisher: Portfolio Hardcover
• Publication Date: 2008
• Language: English
• ISBN 10: 1591842190
• ISBN 13: 9781591842194
• Binding: Hardcover
• Condition: Good
• Weight: 14 ounces

About this title

Synopsis

Analyzes the costly mistakes of companies throughout the past quarter century to counsel business professionals on what not to do, in a guide that profiles key strategy failures and challenges popular beliefs about leadership, luck, and effective execution. 25,000 first printing.

About the Author

Paul B. Carroll wrote for The Wall Street Journal for seventeen years. The author of Big Blues, he founded Context, the first new economy magazine, in 1997. Now a freelance writer, he lives outside Sacramento, California.

Chunka Mui is the coauthor of the major business bestseller Unleashing the Killer App. He lectures and consults widely on strategy and innovation, and lives in Shelburne, VT.
 
Chunka Mui and Paul B. Carroll would go on to co-author two other books, The New Killer Apps: How Large Companies Can Out-Innovate Startups and A Brief History of a Perfect Future: Inventing a world we can proudly leave our kids by 2050.