Binge Worthy Branding: Build Customer Loyalty Using AI and Personalization Like Amazon, Netflix, and Starbucks

Binge Worthy Branding reveals why innovation is important in business and how to build a brand strong enough to survive in this noisy and competition-driven economy.

The book explains how you can use AI technology to build customer loyalty and outpace the competition, as seen in top brands like Netflix, Starbucks, and Amazon. Whether youʼre a marketing manager or a small business owner, this book will forever transform the way you think about branding and your customers. Each chapter provides relatable and practical ways to use AI-powered software to create a brand that attracts cult-like followers and unflinching customer loyalty.

Binge Worthy Branding is an introduction to a new era of branding your business, as it focuses on helping business owners understand how their customers think and their expectations as well.

Rather than teach specific tactics or offer a step-by-step technical guide like other branding and marketing books, Sterling wants to prepare you for the ever-expanding expectations of your customers. If you follow the steps Sterling reveals in this book, you are guaranteed to build a brand that keeps highly satisfied customers coming back for more.