Title: Birthing the Elephant: The Woman's Go-For-It! Guide to Overcoming the Big Challenges of Launching a Business
Publisher: Ten Speed Press
Publication Date: 2008
Language: English
ISBN 10: 1580088872
ISBN 13: 9781580088879
Binding: paperback
Condition: New
Weight: 11 ounces

About this title

Synopsis

"This positive and practical guide for the first-time entrepreneur details the life cycle of a small-business launch with real-life stories and a slew of helpful hints and strategies."
-Publishers Weekly PW and AARP's Roundup of Spring Books for Baby Boomers, 4/15/08

Customized for the female entrepreneur's unique psychological experience of launching a business, Birthing the Elephant goes beyond logistics to prepare women for the emotional challenges they will face, with expert advice on reshaping one's business identity, giving up the paycheck mentality, anticipating problems, and avoiding costly mistakes. This supportive handbook gives the small-business owner the staying power to survive and succeed in the business of her dreams.

About the Author

BRUCE FREEMAN, nationally known as the Small Business Professor, is a syndicated columnist for The Tribune News Service. He is the president of ProLine Communications and serves as an adjunct professor of marketing at Seton Hall University. Bruce lives with his wife and two daughters in Livingston, New Jersey.

KARIN ABARBANEL runs a marketing communications firm and served as Avon Corporation's spokesperson for its "Corporation to Cottage" initiative. She is the author of How to Succeed on Your Own and coauthor of The Art of Winning Foundation Grants. Karin lives in Montclair, New Jersey.

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