Business development is the most effective way for new and old economy companies to grow bigger and stronger very quickly-and this guide explains what it is and how it works. Business development is not just sales, marketing, or mergers and acquisitions. It entails aligning a company with complementary partners to meet or exceed goals with new economy speed. Regardless of a company's size, how long it has been in business, or the product it produces, this guide will help it prosper and grow by providing proven and practical tips, checklists, and toolkits on how to use business development.

About the Author

Keywell is the former president of HA-LO Industries (NYSE:HMK), a brand marketing organization and the world�s leading provider of promotional products. He began his career with HA-LO after the company acquired Starbelly.com, the leading business-to-business Internet solution for custom branded merchandise. Keywell founded Starbelly in May 1999, overseeing its growth to over 200 employees in four months and its sale to HA-LO for $240 million announced in January 2000.

Keywell is on the Board of Advisors of the Zell-Lurie Entrepreneurship Institute at the University of Michigan Business School, and serves on the Advisory Board of several private Internet companies. He is an Executive Partner to the William Blair New World Ventures venture capital fund in Chicago. He was named one of the nation�s Top Ten Collegiate Entrepreneurs in 1991 by the Association of Collegiate Entrepreneurs, and received the 2000 Conrad Hilton Distinguished Entrepreneur Award from Loyola Marymount University. He was named one of the "Internet 100" by Crain�s Chicago Business, a listing of influential individuals in Internet-related business.

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