BizBasics: THE ESSENTIAL GUIDE TO BUSINESS FUNDAMENTALS AND ENTREPRENEURSHIP WITH STARTUP CASE STUDIES

You’ve built the prototype—now it’s time to build the company.

What is the difference between a great idea and a thriving business?

In today’s fast-moving startup world, technical skills alone aren’t enough. Engineers, students, and professionals aiming to launch their own ventures need the mindset, strategy, and tools to turn ideas into sustainable businesses.

This book, BizBasics, by Amit Kumar Marwah and Suryansh Sharma covers everything from opportunity recognition, market analysis, and funding to leadership, operations, innovation and Indian startup case studies. Whether you’re crafting your first pitch, scaling your prototype, or leading a startup through uncertainty, this book offers the strategic mindset and practical tools to succeed in today’s innovation-driven world.Because in Entrepreneurship, building the product is only half the journey but building the business is where the real challenge begins.

This is your manual for building the airplane while you’re flying it.

“Shaping a generation of leaders who think systemically, act strategically, and build sustainably”
–Siddharth Sethi | Co-founder– InfoBeans |Chairman – CII MP State Council

“Bridge between entrepreneurial aspiration and structured business execution”
–Dr. Abha Rishi | Executive Head – MP Startup Centre

“Vital resource for academic programs in entrepreneurship, business incubation centres, and self-learners”
–  Prof. Rajeev Roy | Professor & Dean Academics –XLRI Delhi