Blockbusters: The Five Keys to Developing GREAT New Products – A Ten-Year Study Reveals How Companies Win
Lynn, Gary S.; Reilly, Richard R.
Language: English
Published by Harper Paperbacks, 2003
- Softcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
Condition: New
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In English.
Seller Inventory # ria9780060084745_new
- Title
- Blockbusters: The Five Keys to Developing GREAT New Products – A Ten-Year Study Reveals How Companies Win
- Author
- Lynn, Gary S.; Reilly, Richard R.
- Publisher
- Harper Paperbacks
- Publication year
- 2003
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 006008474X
- ISBN 13
- 9780060084745
- Item weight
- 409 grams
More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.
Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible:
Compelling Product Vision • Product Improvisation • Information Exchange• Senior Management Commitment • Teamwork
"Synopsis" may belong to another edition of this title.
About the Author
Richard Reilly, Ph.D., a nationally-recognized expert on individual and team assessment, was a research psychologist for Bell Laboratories and AT&T. Lynn and Reilly are professors at the Stevens Institute of Technology in Hoboken, New Jersey.
"About the title" may belong to another edition of this title.
Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
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