Blockbusters: The Five Keys to Developing GREAT New Products
Lynn, Gary S.; Reilly, Richard R.
Language: English
Published by Harper Paperbacks, 2003
- Softcover
- Used
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- Title
- Blockbusters: The Five Keys to Developing GREAT New Products
- Author
- Lynn, Gary S.; Reilly, Richard R.
- Publisher
- Harper Paperbacks
- Publication year
- 2003
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 006008474X
- ISBN 13
- 9780060084745
What Makes a BLOCKBUSTER?
More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.
Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible:
Compelling Product Vision • Product Improvisation • Information Exchange• Senior Management Commitment • Teamwork
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About the Author
Richard Reilly, Ph.D., a nationally-recognized expert on individual and team assessment, was a research psychologist for Bell Laboratories and AT&T. Lynn and Reilly are professors at the Stevens Institute of Technology in Hoboken, New Jersey.
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Hawking Books
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