Blockbusters: The Five Keys to Developing Great New Products
Gary S. Lynn, Richard R. Reilly
Language: English
Published by Harper Paperbacks, 2003
- Softcover
- Used
Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks
AbeBooks seller since November 28, 2006
Condition: Used - Very good
US$ 7.19
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Blockbusters: The Five Keys to Developing Great New Products This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Seller Inventory # 7719-9780060084745
- Title
- Blockbusters: The Five Keys to Developing Great New Products
- Author
- Gary S. Lynn, Richard R. Reilly
- Publisher
- Harper Paperbacks
- Publication year
- 2003
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 006008474X
- ISBN 13
- 9780060084745
More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.
Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible:
Compelling Product Vision • Product Improvisation • Information Exchange• Senior Management Commitment • Teamwork
"Synopsis" may belong to another edition of this title.
About the Author
Richard Reilly, Ph.D., a nationally-recognized expert on individual and team assessment, was a research psychologist for Bell Laboratories and AT&T. Lynn and Reilly are professors at the Stevens Institute of Technology in Hoboken, New Jersey.
"About the title" may belong to another edition of this title.
AwesomeBooks
Wallingford, United Kingdom
AbeBooks seller since November 28, 2006
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