Blogging to Drive Business: Create and Maintain Valuable Customer Connections (2nd Edition) (Que BizTech)

BLOGGING TO DRIVE BUSINESS

USE BLOGGING TO SUPERCHARGE SALES, CUSTOMER  LOYALTY, INNOVATION, AND PROFITS

Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more—building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Starbucks, ING Direct, Procter & Gamble, and Tumblr.

WHATEVER YOUR ROLE IN THE BUSINESS, YOU’LL LEARN HOW TO:

• Launch a blog that truly represents the best of your business

• Create a comprehensive, long-term blogging strategy to maximize
  the return on investment (ROI) from your blog

• Staff your blogging initiative

• Integrate blogs with other offline and online marketing programs,
  including social networking websites

• Use your blog to drive customers and prospects to the business

• Push up-to-the-minute information to customers via RSS

• Build a thriving online community—and learn from what it tells you

• Manage comments (and decide whether to have them)

• Operate successful contests and sweepstakes campaigns on your blog

• Utilize podcasts, vlogs, microblogging, and other new techniques

• Gain business value from hot new Web 3.0 technologies, including widgets,
  mashups, personal agents, and the Semantic Web

• Track your blog performance, spot and respond to trends, and translate and
  report data you receive from your blog

Eric Butow is CEO of Butow Communications Group (BCG), web design and online marketing ROI firm in Jackson, California. Eric has written a wide variety of computing books since 2000, and his latest titles include How to Succeed in Business Using LinkedIn , Droid Companion , and My Samsung Galaxy Tab . When he’s not working in (and on) his business or writing books, you can find Eric enjoying time with friends, walking around the historic Gold Rush town of Jackson, and helping his parents manage their infant and toddler daycare business.

Rebecca Bollwitt is the cofounder of sixty4media in Vancouver, British Columbia, which specializes in WordPress development, and she has been blogging on Miss604.com about West Coast life since 2004. Miss604 is Vancouver’s most award-winning blog and was voted “Best Local Blog” in 2009, 2010, and 2011. Rebecca was also named one of the Vancouver Sun’s Top 100 Women of Influence in British Columbia. She is the local Twestival organizer and a member of the Canadian Red Cross Twitter Team, and spends her spare time at baseball and hockey games with her husband, or researching local history.