Blogging to Drive Business: Create and Maintain Valuable Customer Connections

Eric Butow

25 ratings by Goodreads

Language: English

Published by Pearson Education (US), 2010

078974256X / 9780789742568

Series: Book 1 of 48 - Que Biz-Tech

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Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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The no-nonsense, how-to guide to creating blogs that build business and drive profits–with coverage of the newest Web 3.0 technologies! This book will show you specific dos and don’ts for creating thriving business blogs that meet your business’s financial and strategic goals. You will learn how to define clear goals, create the right formats and content and choose the right tools–including state-of-the-art Web 3.0 tools that will offer you a powerful competitive advantage. Featuring case studies from Adidas, Wal- Mart, Google and HP, you will also learn tools and strategies for measuring return on investment, blog design and blogging guidelines.

Seller Inventory # CIN078974256XG

Title
Blogging to Drive Business: Create and Maintain Valuable Customer Connections
Author
Eric Butow
Publisher
Pearson Education (US)
Publication year
2010
Condition
Good
Binding
Paperback
Language
English
ISBN 10
078974256X
ISBN 13
9780789742568
Series
Book 1 of 48: Que Biz-Tech

World of Books Inc

Montgomery, IL, U.S.A.

4-star seller

AbeBooks seller since March 23, 2026

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission

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