It's Not Bloody Rocket Science: Life and Leadership Hacks via Neuroscience, Psychology and Common Sense - Second Edition: Life and Leadership Hacks ... Psychology and Common Sense - Second Edition

How many books on leadership and personal effectiveness do you have on your shelf? Quite a few? Do they contain lots of ideas you have been meaning to try but haven't got round to yet? In fact, now we mention it, perhaps you don't recall those brilliant ideas all that precisely either...

If so, don't worry - that's perfectly normal. And as for translating the theory into your real-life practice? Well, you certainly meant to, maybe even tried

to, but couldn't see how to make it work in your particular organisation, workplace or life? Or perhaps you just couldn't find the time?

Dulcie

Shepherd Swanston spent over twenty years in leadership roles in pubs, restaurants and corporate offices before setting up a training company and

becoming an executive coach, public speaker and writer. She has heard all the excuses and used many of them herself. In this book, she recaps the top ten pieces of science and research that her clients keep returning to, making them simple to understand and remember. More importantly, she shares the secrets of how to make them work for you and make them stick.

In this second edition, including a foreword by Dr Iain Price, neuroscientist and founder of Think It Out Ltd, Swanston shares another bonus chapter on the small things we can do to help ourselves feel better every day and previews her next book about #The52Project, an endeavour started at the beginning of 2021 to help us all do the best we can for ourselves.

Dulcie Shepherd Swanston is the owner of Profitably Engaged, an Executive Coaching Company, the founder of Tea Break Training and spent over 20 years in leadership roles across Operations and Human Resources for a FTSE 250 company. Her work has been cited in the Sunday Telegraph and on BBC Radio 5 Live and she believes herself to be the only Fellow of the CIPD who is also a qualified nightclub bouncer. She lives in Warwickshire with her husband, two dogs and between one and five of their children.