My Blue Goose exploits some of the latest trends in real estate marketing while incorporating ideas and tactics used by Fortune 500 companies throughout various industries. The 128 pages address subjects such as microsites, blogging, guerilla marketing, internet marketing, direct mail, social networking, public relations and contact creation.

The book s title comes from an old Chinese tale about a boy with a very unique goose. The townspeople become intrigued with the blue goose after it is placed in a store window at the end of town. The goose becomes a focal point and a lucky charm for the village. The analogy of exploiting something different about a business is used throughout the book.

My Blue Goose is quickly making ground with real estate professionals throughout the country.

About the Author

From Walt Disney World to the American Red Cross to Coldwell Banker, Matthew Gosselin has worked with some of the biggest names in their respective industries. His passion for studying consumers and their link to specific brands is what led him to the real estate world. His first book, My Blue Goose, takes a hard look at real estate and introduces agents to new ideas about blogging, guerilla marketing, advertising, creative writing, microsites, public relations, direct mail and much more. Gosselin speaks to real estate groups throughout the United States about elevating their marketing practices while introducing them to some of the cutting edge ideas in which Fortune 500 companies have mastered. With an understanding that the average real estate professional often lacks the resources of some of the mega companies, he enables them to use the same ideas on a smaller scale.

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