Describes the evolution of JetBlue from an upstart underdog into a revolutionary company that has transformed the aviation business, offering a behind-the-scenes look at the company's unusual corporate culture, its leadership and management principles, and innovative approach to business. 50,000 first printing.

About the Author

Barbara S. Peterson is a contributing editor at Condé Nast Traveler and the coauthor of Rapid Descent: Deregulation and the Shakeout in the Airlines. Her articles have appeared in The New York Times, New York Post, and San Francisco Chronicle; she has also written travel scripts for CNBC and National Public Radio.

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Edward Bowditch Ltd
Exstowe, Exton, Exeter, EX3 0PP, United Kingdom

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Legal entity name: Edward Bowditch Ltd
Legal entity form: Limited company
Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
Company registration number: 04916632
VAT registration: GB834241546
Authorised representative: Mr. E. Bowditch

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