Blueprint for Your Library Marketing Plan : A Guide to Help You Survive and Thrive

Contents Preface. Acknowledgements. 1. Strategic plans dust catchers or power tools for your marketing plan. 2. Mining data discovering trends. 3. Developing the marketing plan getting started. 4. Marketing plan introduction product/service details. 5. Target markets will the service meet their needs. 6. Assessing the current marketing situation how does your service stack up in the marketplace. 7. Setting goals and objectives with supporting strategies the art of focusing your resources. 8. Promotion assessment goals objectives and strategies. 9. Implementing your strategies developing tactics budget and controls. 10. Closing thoughts summaries and evaluation. 11. Marketing plan worksheets i. Strategic planning self grade card. ii. Data collection public library. iii. Data collection academic library. iv. Marketing plan template. v. Service life cycle. vi. Service competitive audit. vii. Semantic differential. viii. Positioning map. ix. Place and price audit. x. Goal objectives and strategies. xi. Promotion audit. Index. In these challenging times libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues attracting funding and customers by focusing on specific needs. But where and how do you start. Drawing on the authors many decades of experiences in marketing and as librarians and trustees Blueprint for your library marketing plan offers a step by step program to get any library up to speed with minimal angst. These easy to implement techniques help librarians Lay the groundwork through strategic planning and data collection. Write the plan including targeting the market defining services setting goals and taking action to promote the library. Use marketing planning to create and position new and existing services and programs. Implement and track the plan then evaluate results. Reproducible forms and worksheets quick start tips strategies and models from other libraries and resources for more information enhance this one stop handbook. Librarians and directors in public academic and special libraries marketing specialists and students and instructors in library programs can learn to tailor marketing plans prioritize services and address community needs using this library focused hands on guide. 138 pp.…