Blueprint for Your Library Marketing Plan: A Guide to Help You Survive And Thrive

Pride Marseille M. Fisher Patricia H.

ISBN 10: 0838909094 / ISBN 13: 9780838909096

Published by American Library Association, 2009

About this Item

pp. xi + 135 Figures.

Seller Inventory # 7904768

Bibliographic Details

• Title: Blueprint for Your Library Marketing Plan: A Guide to Help You Survive And Thrive
• Publisher: American Library Association
• Publication Date: 2009
• Language: English
• ISBN 10: 0838909094
• ISBN 13: 9780838909096
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Drawing on the authors' experience in marketing and as librarians and trustees, this book offers a step-by-step programme to get any library up to speed with minimal angst. Reproducible forms and worksheets, quick start tips, strategies and models from other libraries enhance this library-focused handbook.

About the Author

Patricia H. Fisher, an independent marketing and PR consultant, enjoyed 15 years as product manager with Verizon Communications. She has served in leadership and trustee positions for Baltimore County Public Library, Maryland Library Association, ALTA, and ALA. She is currently working toward her MLS at the College of Information Studies at the University of Maryland.

Marseille M. Pride is library director at Washington Bible College/Capital Bible Seminary. Formerly Public Library Consultant with the Maryland State Department of Education, she has been a consultant to nonprofit organizations and served as college and university reference librarian. She earned her MLS from the University of Maryland.