Blueprints for Innovation: How Creative Processes Can Make You and Your Company More Competitive (MA Management Briefing)

Prather, Charles W.,Gundry, Lisa K.

ISBN 10: 0814423590 / ISBN 13: 9780814423592

Published by Amacom Books, 1995

About this Item

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Bibliographic Details

• Title: Blueprints for Innovation: How Creative Processes Can Make You and Your Company More Competitive (MA Management Briefing)
• Publisher: Amacom Books
• Publication Date: 1995
• Language: English
• ISBN 10: 0814423590
• ISBN 13: 9780814423592
• Binding: paperback
• Condition: Very Good

About this title

Synopsis

This easy read is a capsule describing how organizations can become more innovative. It contains many practical tips and techniques that will help you move to a higher level of innovation.

About the Author

Dr. Charles Prather, noted keynote speaker and former manager of the Dupont Center for Creativity and Innovation, served 20+ years as a research manager and has lived the tools and techniques presented in the book.

Dr. Lisa Gundry, Director of the Ryan Center for Creativity and professor at DePaul University's Kellstadt School of Management, lends her expertise in the area of corporate culture.