- Softcover
- Used

Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
AbeBooks seller since March 16, 2007
Condition: Used - Very good
US$ 3.85
Quantity: 2 available
Add to basketItem description from seller
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Seller Inventory # GOR001299950
- Title
- Bluffer's Guide to Marketing
- Author
- Harding, Graham
- Publisher
- Oval Books
- Publication year
- 2005
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1903096553
- ISBN 13
- 9781903096550
- Item weight
- 41 grams
Perceived demand
In lay terms the marketing concept means that you stand a better chance of flogging something if you understand whether and why someone wants it in the first place.
Presentation
The whole area of successful presentation is bluff. Expensive courses on presentation put it slightly differently, but that's what they mean.
Decentralization
As young marketing trainees discover?life is not pure Kostler and there are many companies where marketing is neither the center of the universe nor the center of the ?organizational wheel.” In fact there are many companies where the motorcycle couriers are more ?integrated” than the marketing department.
Marketing plans
Just as all politicians have to face election from time to time, marketeers have to get through marketing plans. In fact these activities are very similar?both involve rehashing the past and over-promising the future.
"Synopsis" may belong to another edition of this title.
Excerpt. © Reprinted by permission. All rights reserved.
The Bluffer's Guide to Marketing
By Graham HardingOval Books
Copyright © 2005 Graham HardingAll right reserved.
ISBN: 9781903096550
In lay terms the marketing concept means that you stand a better chance of flogging something if you understand whether and why someone wants it in the first place.
Presentation
The whole area of successful presentation is bluff. Expensive courses on presentation put it slightly differently, but that's what they mean.
Decentralisation
As young marketing trainees discover - life is not pure Kostler and there are many companies where marketing is neither the centre of the universe nor the centre of the 'organisational wheel'. In fact there are many companies where the motorcycle couriers are more 'integrated' than the marketing department.
Marketing plans
Just as all politicians have to face election from time to time, marketeers have to get through marketing plans. In fact these activities are very similar - both involve rehashing the past and over-promising the future.
Continues...
Excerpted from The Bluffer's Guide to Marketingby Graham Harding Copyright © 2005 by Graham Harding. Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.
"About the title" may belong to another edition of this title.
WorldofBooks
Goring-By-Sea, WS, United Kingdom
AbeBooks seller since March 16, 2007
Shipping rates from United Kingdom to U.S.A.
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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we’re helping charities increase revenue and reduce waste through re-commerce.…
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