In most areas of human endeavor, bluffing is an easy way of getting by -- a method of artificially appearing knowledgeable.The Bluffer's Guides are a three million-copy best-selling series of snappy little books containing facts, jargon, and inside information -- all that readers need to know to hold their own among the experts.

About the Author

After spending a large chunk of his childhood in an involuntary study of the tuberculosis bacillus, Brian Malpass wound up at Birmingham University with a First in Chemistry and a Doctorate. When asked what he wrote his thesis on, he replies truthfully, 'Fag packets mostly'. He did in fact make a living as a polymer chemist before drifting into surface science and thence into the management of science and technology. After that, by a series of unplanned sideways and upward lurches, he staggered into finance and ultimately general management of a large public company. He now seems to have embarked on yet another career as a writer, watched spellbound by his wife, a fellow lapsed chemist, and their two grown-up daughters -- who have turned out remarkably well in the circumstances.

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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we?re helping charities increase revenue and reduce waste through re-commerce.

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