Blunders in International Business
Language: English
Published by John Wiley and Sons Ltd, 1999
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
US$ 3.78
Quantity: 1 available
Add to basketItem description from seller
Containing mistakes in business, errors no one wants to admit, and stories of disaster and crisis no one cares to recount, this work provides useful lessons and strategies for coping with situations in the future. It includes more than 50 international business blunders, featuring American Express, McDonalds, Toyota, GM, Sharwoods, and AOL.
Seller Inventory # 00107347345
- Title
- Blunders in International Business
- Author
- David A Ricks
- Publisher
- John Wiley and Sons Ltd
- Publication year
- 1999
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0631217762
- ISBN 13
- 9780631217763
- Edition
- 3rd Edition
-
- A revised and expanded edition of this popular book on international business blunders.
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- Features more than 50 new mistakes, from such well-known corporations as American Express, AOL, BMW, McDonald’s, and Toyota.
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- Blunders from previous editions have been updated.
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- Errors relating to particular areas of activity – marketing, strategic management, translation, corporate governance, and so on – are grouped together.
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- The blunders illustrate valuable lessons, as well as being entertaining
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About the Author
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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