Throughout time, numerous cultures have used body markings to signify status or enhance beauty. In Western society, during the early part of the 20th century, tattooing was primarily limited to military personnel and fringe communities such as bikers. However, the last 10 years have seen a mainstream acceptance of body art, in large part due to the high visibility of pro athletes and musicians. BODY ART is a photographic essay on what has become one of the main components of pop culture in America today. Gary Lee Heard has the uncanny ability to capture not just the ink on the subjects, but a glimpse into their personalities through the more than 200 striking images. These powerful portraits are accompanied by quotes from the individuals who have decided to express themselves in this dramatic art form.
GARY LEE HEARD has operated a photographic art studio in Rochester, New York, for the past 20 years. Combining photography, darkroom manipulation, airbrushing, and computer techniques, he has created a hybrid illustration style called "Leetype." Heard’s images have appeared on the pages of Architectural Digest, Esquire, and Rolling Stone. He has also produced CD cover art for Jeff Tyzik, John Ellison, Donny Gerrard, Doug Flutie Gang, and Metallica.
DAVID CULTRARA started out pedaling body jewelry from his van in 1998, going door-to-door across 35 states. By 2002, Cultrara was the owner of four tattoo and body piercing shops in New York State and the co-owner of 10 other shops in Rochester, Buffalo, and Syracuse. He has experienced everything there is in the world of body art—and has the scars to prove it.